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A factoid for Twitter fans:

"Networked Insights" says the average box-office value of a tweet is $560, but animated films are higher than that



If you want to have a significant effect on the box-office take of a movie, tweet about how you want to see an animated family film five weeks prior to its release.



That tweet will be worth an extra $1,390 at the box office, according to a study released on Friday by "Networked Insights".



A tweet about a comedy made the week of release, on the other hand, will only give the movie an extra $90. ...

DreamWorks Animation needs to get on the stick with this, and start Tweeting about Home.